AFRICA FOCUS
AFCON 2023; CAF revenue hits $75 million
The Confederation of African Football raised about $75m as revenue from the just concluded African Nations Cup hosted by Cote D’Ivoire.
According to GlobalData, a London-based market research firm, it is projected that CAF will generate approximately $75 million in sponsorship revenue from the current AFCON.
The tournament featured 17 commercial partners, including TotalEnergies as the title sponsor, along with 1xBet, Orange, and Unilever.
In the fiscal year 2021-2022, CAF’s overall revenue reached $103.6 million. The sponsorship funds derived from competitions contributed significantly to this total, generating an impressive cumulative revenue of $79.8 million.
This marked a notable increase of $3.6 million compared to the previous year’s sponsorship funds.
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