FIBA Africa Zone 3 Appoints Believe Entertainment as Digital Marketing Partner for Lagos Tournament

FIBA Africa Zone 3 has officially appointed Believe Entertainment & More as the Digital Marketing Company for the upcoming FAZ3 Academies Tournament, scheduled to take place in Lagos from July 4 to 8, 2025.

The partnership was announced by Zone 3 President, Col. Sam Ahmedu (Rtd), who noted that the appointment was based on the company’s impressive track record in digital marketing within the Nigerian sports industry. He emphasized that Believe Entertainment & More will be responsible for creating and executing strategic online campaigns to boost awareness, attract sponsorship, and drive audience engagement for the tournament.

“Believe Entertainment & More has demonstrated a strong background in digital marketing, particularly through the success of its FGI Fury 1V1 Basketball Championship Series,” Ahmedu stated during a media briefing in Lagos.

“Their role will be crucial in ensuring that the Academies Tournament reaches a wide audience and receives the support it needs.”

Chief Executive Officer of Believe Entertainment & More, Mr. Fabian Ibrahim, expressed enthusiasm about the collaboration. “We are honored to work with FIBA Africa Zone 3 on this exciting project,” he said.

“Our team looks forward to delivering innovative and effective digital marketing campaigns that will elevate the profile of the tournament.”

The tournament will feature academy teams from eight West African countries and is expected to attract significant attention from fans, stakeholders, and potential sponsors.