AMVCA 10th edition; Martell partners for fourth consecutive year

The Africa Magic Viewers’ Choice Awards(AMVCA) will collaborate with brandy company, Martell, for its 10th edition in 2024.

In a statement signed by Martell on Thursday, the brandy company explained that it is partnering with AMVCA for the fourth consecutive year to recognize 90 individuals who had made an unforgettable mark on the African entertainment industry.

The statement read, “Similarly, the AMVCA has carved its legacy as the pinnacle of recognition in African cinema. For 10 years, it has served as a platform to celebrate the diverse talent and creativity that abound on the continent.

“From the glitz and glamour of the red carpet to the heartfelt moments of triumph on stage, the AMVCA is a testament to the audacious spirit of African storytelling.

“At the heart of this collaboration lies the Best Director Award, a symbol of Martell’s commitment to celebrating visionary talent and cinematic excellence.

“This year, to honor the creative minds behind the lens, Martell is also extending their recognition to individuals who have made an indelible mark on the African entertainment industry. Their contributions, both on and off the screen, embody the audacity and legacy that define Martell.”

It added that the AMVCA had carved its legacy as the pinnacle of recognition in African cinema, saying for 10 years, it had served as a platform to celebrate the diverse talent and creativity that abound on the continent.

“As we stand on the threshold of this historic occasion, it’s impossible not to reflect on the journey that has brought us here. Martell’s illustrious legacy, spanning a century of excellence, mirrors the audacity of those who dared to dream and create beyond convention.

“From its inception in Nigeria 10 years ago, Martell has been a beacon of sophistication, setting the standard for discerning taste and timeless elegance,” it said.