AMVCA; organizers reveal date, say jury to decide some categories 

MultiChoice, in partnership with Africa Magic, has announced that the Africa Magic Viewers Choice Awards(AMVCA) 10th edition will be held from May 10th to 11th 2024.

The organizers also unveiled the head judge of the awards to be ace filmmaker, director, producer, and pioneer academy director of the MultiChoice Talent Factory, Femi Odugbemi.

In her welcome speech, the Executive Head of Content and Channels, West Africa, MultiChoice, Busola Tejumola, described the 10th AMVCA as a celebration to mark a decade of brilliance, innovation, and the sheer magic of African storytelling on screen.

She said, “The AMVCA has established itself as the benchmark for excellence in the African film industry. This edition is not just the celebration of excellence in filmmaking, but also a heritage of an award that has improved careers and boosted talent development on the continent.”

Tejumola also revealed that the entries received this year taxed the jury and head judge, as they have received a pool of quality entries to review.

She said, “For this edition, we received entries from films and talents across Africa. Shortlisting has begun, and we will now move to the judging phases. For this special edition, we are making changes to the award categories. The ‘Best Actor’ and ‘Best Actress’, as well as the ‘Best Supporting Actor’ and ‘Best Supporting Actress’ categories will now be determined by the jury. We are also delighted to announce ace filmmaker, director, and producer, Femi Odugbemi, as the head judge for the 10th AMVCA.

“In partnership with our sponsors— Amstel, Pepsi, Promasidor, and Martell— we call on Africa to join in this celebration, as we begin with the announcement of final nominees in each category on March 24, at 8 pm. The voting portal will open immediately after the announcement.”