Breakthrough Partnership: Big Win, FMACTCE, Others Unite to Boost Nigeria’s Creative Economy

The Federal Ministry of Art, Culture, Tourism, and Creative Economy (FMACTCE) has taken a significant step towards strengthening inter-ministerial coordination and advancing data-informed governance through its collaboration with Big Win Philanthropy.

An Inter-Ministerial roundtable, attended by partner ministries in Education, Youth Development , key stakeholders, and Big Win, resulted in an agreement to align efforts and enhance inter-agency collaboration.

A key outcome of the meeting was the development and sharing of the D30 Data Platform and Mapping, expected to drive data-led initiatives and deliver measurable results.

Minister Hannatu Musa Musawa re-emphasized her commitment to transforming Nigeria’s creative economy through an 8-point agenda and 14-key initiatives.

These initiatives aim to spark a renaissance in the sector, driving economic growth and cultural enrichment.“I commend BigWin’s collaborative effort in developing this platform, highlighting the data mapping initiative’s crucial role in understanding and promoting growth in the creative economy.

“The Ministry is working on several key initiatives, including the IP Monetization Framework, Strategic Investment Vehicles like CEDF & CTIC, $200 million funding from Afrexim, and partnerships with the French Treasury to establish creative hubs.

A stakeholder roundtable and data mapping initiative are also underway to promote growth and development in the sector”, the minister said.

The meeting also highlighted the importance of inter-ministerial collaboration and synergy in driving the creative economy forward. The Minister of State for Education, Dr. Suwaiba Said Ahmad and the Minister of Youth Development Hon. Ayodele Olawande shared their respective initiatives, including STEM education, skill mapping, and youth-centered programs.

The Ministerial Roundtable was preceded by a courtesy visit at the weekend, to Vice President, Senator Kashim Shettima.

Big Win Philanthropy’s visit led by its President, Jamie Cooper, marked a significant step forward in their collaboration.

The Vice President received an update on the Ministry of Art’s progress, backed by Big Win Philanthropy, focusing on key accomplishments and potential areas for partnership growth.

He reaffirmed the administration’s support for Big Win and expressed the government’s commitment to strengthening their collaboration.

By tapping into Big Win’s expertise and global network, the government aims to drive meaningful impact and achieve concrete results in the creative economy.

The meeting marks a strategic shift towards results-driven governance, with the Ministry of Art leading innovation in Nigeria’s creative sector.

The Ministry will convene a stakeholder roundtable in May 2025 to present its national mapping initiative and engage with key stakeholders to drive growth and development in the creative economy.

The meeting concluded with a commitment to collaboration, synergy, and impact-driven governance.