Tekno unveiled as betPawa brand ambassador in Lagos

Afro-pop star Tekno has been unveiled as the new face of Africa’s leading gaming and entertainment brand, betPawa.

The announcement, made at a glitzy event at the Balmoral Hall of Federal Palace Hotel in Lagos, signals a fresh chapter in the company’s brand story, bringing music, entertainment, and sport under one powerful banner.

The singer, known for global hits like Pana, Duro, and Skeletun, is now the official brand ambassador for betPawa across Nigeria.

His unveiling comes just days after the company announced a landmark ₦494 million Locker Room Bonus sponsorship for the Nigeria National League (NNL), confirming betPawa’s growing influence across both sport and culture.

“Tekno represents everything that excites and inspires millions of Nigerians,” said Borah Omary Ndanyungu, betPawa’s Head of Local Marketing & CSR. “His music speaks to passion, creativity, and resilience — the same values that drive our brand. With him on board, we are not only connecting with fans of football but also with the millions who live and breathe music.”

Tekno described the partnership as a natural fit. “I’ve always been about breaking limits and inspiring people through my music. Working with betPawa is exciting because it’s about more than entertainment — it’s about creating opportunities and celebrating winners. I’m proud to be part of this movement,” he said.

The Lagos unveiling drew a crowd of industry stakeholders, media, and fans, with Tekno’s appearance setting the tone for what is expected to be a high-energy campaign.

The company says the choice of Tekno reflects its vision to engage young Nigerians through the things they love most: football, music, and lifestyle.

Sports meets culture

Though the unveiling was centered on Tekno, the event also highlighted betPawa’s wider ambitions in Nigeria.

The brand recently committed ₦494m to the NNL through its Locker Room Bonus initiative, which delivers ₦56,000 in instant payments to 20 players and three technical staff from every winning team. With ₦1,288,000 awarded per victory, the deal is reshaping the financial motivation of Nigeria’s second-tier footballers and injecting new professionalism into the league.

At the launch in Abuja, football stakeholders even appealed to the company to extend its support to women’s football and basketball, two areas where betPawa has backed grassroots development in other African markets.

For now, however, the spotlight shines firmly on Tekno — a symbol of the brand’s fusion of entertainment and sport.

His unveiling is expected to lead to nationwide campaigns that will link the excitement of gaming with the rhythms of Afro-pop, creating what betPawa calls “the ultimate experience for fans.”